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  • Nova, Victoria will house London’s newest restaurant quarter, offering over 400 al fresco seats, for everything from morning coffee to evening cocktails.
  • Not just another development, Nova Victoria is an opportunity for an exciting mix of retailers, occupiers and residents; providing distinctive new character for the area.
  • Built around an imaginatively curated public realm, Nova Victoria will be an ever-changing cultural space that creates a vibrant new addition to London life.
  • Surrounded by amazing transport connections, Nova Victoria will be more than a place to pass through; it will be a place where people will want to stay a while.
  • Amid a burgeoning creative area with endless possibilities every day, Nova Victoria will be a space for all of London to explore and enjoy.


  • 08.05.2015

    It takes something special to make a mark on a great city like London. But the development of Nova, Victoria, the capital's new food quarter, will do just that.

  • 15.05.2014

    Nova, Victoria hosts a Panel Discussion on the Future of London Dining.

  • 11.04.2014

    Nova, one of the Captial’s most significant developments in decades, is set to become London’s new restaurant quarter

Some people think all the large scale, redefining, landmark developments in central London have already been done.

We think differently.

Nova is new. New to Victoria, new to the West End, new to London. It is an architecturally striking development on a grand scale, creating a vibrant new link between Victoria Station and Buckingham Palace and the Royal Parks, and definitively crowning the recent reinvention of Victoria.

Nova is a place to meet, enjoy, explore and discover. Home to a constellation of coveted brands, new and old, that push the boundaries of the shopping and culinary experience. A cluster of inventive and inspirational restaurants, eateries, pop-ups, bars, and retailers that create an unmistakable buzz. A defined destination as well as a thriving thoroughfare. A microcosm of the best of London, in the heart of Victoria.

  • A new outdoor pedestrian oasis.
    And a bright future for Victoria.
  • Stunning sky-high views of London.
    With many fashionable neighbours.
  • A game-changing destination.
    With royalty next door.
  • A place to gather and refresh.
    Not just a place to pass through.

What's new pussycat?

A bold new art installation has landed here at Nova, Victoria. The enigmatic gaze of a 37ft tall black cat will become the new landmark to greet people as they arrive in SW1. Taking up residence on site, the portrait is the first European commission by American artist, Marlo Pascual. The chic black cat occupies the Victoria Street facade of our four storey site cabins, converting a disheartening grey slab into the most stimulating of canvases.

The untitled installation kicks off a series of iconic and non-conformist art projects that will unfold at Nova, Victoria on its journey to becoming the most forward-thinking and aspirational place to work, live, eat, drink, shop and enjoy in London’s West End.

Watch this space….


The Place

More than a development, Nova is a place to meet, enjoy, explore and discover. Boasting a cluster of inventive and inspirational restaurants, eateries, pop-ups, bars, and retailers – Nova is a place to live, work and enjoy.



Luxury city centre living. An ultra-modern, beautifully engineered, architecturally daring statement overlooking the gardens of neighbouring Buckingham Palace.



The most covetable new business address in the West End and London. An architecturally daring urban campus in the centre of a great world city.


The Restaurant Quarter

A laboratory for new ideas. A base for inventive and inspirational restaurants, eateries, pop-ups, bars, and retailers, pushing boundaries of the shopping and culinary experience.